Laval (Québec), April 26, 2019 – Bimbo Canada, owner of Vachon Bakery, confirms that the Vachon bakery in Sainte-Marie-de-Beauce is scheduled to begin baking snack cakes with lines operational within eight weeks, once it has completely recovered from flood damage affecting the region.  Associate safety and well-being as well as food safety, environmental and quality assurance measures will be considered before operations can resume.

Now that the flood waters have receded, more than 75 associates from the bakery, along with associates from across Canada, have been working tirelessly in Sainte-Marie to assess the damage and begin the work to get the bakery operational again.

“We deeply appreciate everyone who has supported us through this challenging time – our dedicated associates, our management team at the bakery, our Customers, our loyal Consumers, numerous public safety municipal, provincial and federal partners, and the Sainte-Marie community,” said Marie-Ève Royer, Vice President, National Sales, Bimbo Canada.  “We are committed to the community and appreciate the skills of our Sainte-Marie associates.  We are a proud contributor to the local and regional economies, and intend to remain so in the years to come.”

Bimbo Canada is meeting with the bakery’s associates in the next few days to update them on the situation and respond to all their questions.  We are also exploring a variety of ways to minimize the impact on them personally with their union representatives and government.  

Bimbo Canada has partnered with the Red Cross to raise funds for the region of Quebec to help associates impacted by the flood and will be matching donations.

We are dedicated to putting the interests of our consumers first and foremost by delivering high-quality products that they have come to expect from us.  We are also committed to keeping shelves stocked with snack cakes, but despite our best efforts, our consumers favourite Vachon snack cakes may not be available in the weeks to come everywhere.  Consumers may contact us at 1-844-485-1029 if they have questions about our snack cakes.

About Bimbo Canada

Bimbo Canada, a proud member of Grupo Bimbo since May 2014, is a leading producer and distributor of packaged fresh bread and bakery products with brands such as Vachon®, Dempster's®, Villaggio®, POM®, Bon Matin®, Ben's®, McGavins®, Stonemill®, Sanissimo, and Takis.  In business for more than 100 years, the Company operates 18 bakeries and employs approximately 4,500 associates across Canada.

Marie-Ève Royer, Vice President, National Sales, Bimbo Canada, will be available for interviews on site between 1:00 and 2:15 p.m. EST on Friday, April 26, 2019.


Bimbo Canada Communications Contact 
Sylvia Sicuso 
Phone: 416-626-4316