Bimbo Canada donates $7,500 donation to the Gord Downie & Chanie Wenjack Fund

October 21, 2021 (Toronto, ON)

Bimbo Canada is donating $7,500 to the Gord Downie & Chanie Wenjack Fund (DWF) as part of its commitment to being a partner with Indigenous communities to further reconciliation in Canada.

“Collaborating with the Gord Downie & Chanie Wenjack Fund, which aims to improve the lives of Indigenous people by building awareness, education and connections between all peoples in Canada, is a natural step on our path towards reconciliation,” said Teresa Schoonings, Senior Director, Sustainability and Government Relations. “We are truly inspired by DWF’s goal to build cultural understanding, which is also a belief brought to life through the everyday actions of our Bimbo Canada associates.”  

Bimbo Canada’s donation will directly support education on Secret Path Week, a national movement commemorating the legacies of Gord Downie and Chanie Wenjack, that takes place annually from October 17-22.  Speakers from the Gord Downie & Chanie Wenjack Fund talked to Bimbo Canada associates to help them understand how they can take reconciliACTION and further the conversation about the history and ongoing impact of residential schools.  

“Secret Path Week is about creating a national platform to have safe conversations, learn more about Indigenous Peoples and create awareness about the true history and ongoing impact of residential schools. We are grateful that Bimbo Canada associates are learning and taking action to encourage all people in Canada to be part of the reconciliation movement,” said Sarah Midanik, President and CEO of the Gord Downie and Chanie Wenjack Fund.

Since 2020, Bimbo Canada’s Diversity, Equity and Belonging Committee has taken several steps to create a business where people from different origins, geographies and experiences can develop and contribute to the transformation of our company, the baking industry, and the communities that associates live and work in.

About the Gord Downie & Chanie Wenjack Fund
Inspired by Chanie’s story and Gord’s call to build a better Canada, the Gord Downie & Chanie Wenjack Fund (DWF) aims to build cultural understanding and create a path towards reconciliation

between Indigenous and non-Indigenous peoples. DWF’s work centres around improving the lives of Indigenous people by building awareness, education, and connections between all people in Canada.

About Bimbo Canada
Bimbo Canada is Canada's largest bakery, operating for more than 100 years.  It is a leading producer and distributor of fresh packaged breads and snacks with more than 1,000 products across 18 brands Canadians know and love, like Dempster's®, Stonemill®, Villaggio®, Vachon® and Takis®.  We are proud to feed Canadian families with safe, high-quality products they can trust made by Canadians, for Canadians at 16 bakeries, 15 distribution centres and 191 depots across the country.

Bimbo Canada is a wholly owned subsidiary of Grupo Bimbo, the world's largest baking company.  Together, they are nourishing a better world with delicious baked goods and snacks by building a sustainable, highly productive and deeply humane company. The company is dedicated to building a diverse workplace that promotes equity and belonging, where all employees can develop and contribute to the transformation of the company, the baking industry and our communities.

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For more information:

Sylvia Sicuso                                                                 Amanda Charles

Director of Communications                                          Manager, Marketing and Communications

Bimbo Canada                                                              Gord Downie & Chanie Wenjack Fund

(416) 626-4316                                                              647-289-2753