Jeff Robertson Recognized As One Of Canadian Grocer’s Generation Next Rising Stars

Jeff Robertson, Director, Environmental Sustainability, has been recognized as one of Canadian Grocer’s Generation Next winners! This prestigious award celebrates trailblazers under the age of 40 in the grocery industry who are innovative, excel at what they do and demonstrate a commitment to shaping the future of the grocery industry.


Jeff was selected for his contribution to driving sustainability initiatives in our facilities, which has resulted in significant achievements for Bimbo Canada as we pursue the ambitious goal of achieving Net Zero Carbon emissions by 2050.


In the last three years, Jeff has exhibited exceptional leadership in overseeing and helping our business implement more than 100 sustainability initiatives to reduce water, gas and electricity usage and to reduce food loss and waste.Supported by Jeff’s leadership, we have also reduced our CO2-equivalent carbon emissions by 2,500 tonnes per year, and launched our cardboard bread bag closures, a first-to-market solution in Canada.


Jeff also volunteers his time with the Global Reporting Initiative (GRI) as the Vice Chair of their board to help develop sustainability standards at a global level. These forward-thinking initiatives not only demonstrate Jeff’s commitment to environmental responsibility, but also contribute to Bimbo Canada’s and the grocery industry’s overall environmental impact reduction efforts.


Click here to learn more about the Generation Next award and read the full story.