Little Bites is joining communities across Canada as a sponsor of the 2026 Make Happy Tummies™ campaign, launching today, reinforcing our commitment to Nourishing A Better World and to strengthen the communities where we live and work.
This nationwide shopper marketing initiative fuels student nutrition programs that help kids start their day with the meals they need to learn and thrive. Thanks to brand partners like Little Bites, 100% of shopper donations go directly to local school nutrition programs.
Last year’s campaign had an incredible impact: more than 2.2 million nutritious meals made their way to 3,000+ student nutrition programs across the country. And with our continued support, 2026 is set to elevate the campaign’s impact even further!
Make Happy TummiesTM is back in-store – and is bigger than ever! Our 2026 campaign will roll out across the country, with our customers showcasing Make Happy Tummies™ in their aisles, flyers, and weekly promotions. The campaign will also come to life on TV and across social media.
Outside Quebec, many partners will invite shoppers to donate at checkout, with every dollar going directly to local student nutrition programs. And in Quebec, we will make a $100,000 donation to local breakfast clubs, helping fuel young minds and bodies across the province.
Keep an eye on the Make Happy Tummies™ Donation Tracker to watch the campaign’s impact grow in real time – and donate at any time!
Let’s come together, give generously, and help fill as many tummies as possible. Because every child deserves a happy, healthy start.
