Grupo Bimbo is donating more than 6 million slices of bread to different food banks where the company has operations
- The virtual Global Energy Race had more than 300,000 participants from 127 countries.
- Thanks to the high number of participants who ran different distances, Grupo Bimbo donated more than 6M slices of bread to different food banks in the countries where it has operations, thereby achieving a GUINNESS WORLD RECORDS ™ title for the world's largest donation of baked goods.
- Bimbo Canada donated more than 24,000 slices of bread
November, 11, 2020 – In light of COVID-19, Grupo Bimbo, the world’s largest bakery company, held the Global Energy Race (GER) virtually this year. The race, which is the company’s most important sporting event, seeks to foster physical activity as part of a healthy lifestyle and donate 20 slices of bread for each registered participant, regardless of the kilometers run/walked.
Globally, more than 300,000 runners in 127 countries participated. Thanks to their efforts, Grupo Bimbo has donated more than 6 million slices of bread to food banks where the company has operations, in addition to the 1.6 million slices that were already donated by the company this year, at the beginning of the pandemic.
Of all the cities with participants in the Virtual Global Energy Race, the countries with the highest number of runners registered for the race were as follows:
- Mexico, with +67,000 participants, allowing the company to donate more than 24 thousand kg of bread to food banks in the country, achieving a GUINNESS WORLD RECORDS title for the largest donation of baked goods in the world.
- Peru, with +54,000 participants
- China, with +33,000 participants
In Canada, more than 1,200 participants were registered, which represents more than 24,000 slices of bread that will be donated to food banks in different cities of the country.
This virtual race allowed its participants to choose between running 1, 3, 5, or 10 kilometers in distance, individually or as a family, wherever they decided best for health and safety measures, to be completed any day from October 5 to the 11, 2020.
"We are very happy with the commitment of the more than 300,000 runners who joined us this year. As a result of their participation we have been able to support food banks in the communities that we live and work in around the world," said Alberto Levy, Vice President, Global Marketing, Grupo Bimbo .
With these results, the company has demonstrated its commitment to the well-being of the people and communities where they have a presence and be active together.
About Grupo Bimbo
Grupo Bimbo is a leader in the global bakery industry. With more than 134 thousand associates, in 2019 it reported 15 billion dollars in sales. The Group has 197 production plants and about 1,700 Sales Centers strategically located in 32 countries around the world, across 4 continents. It produces more than 13 thousand items under more than 100 prestigious and recognized umbrella brands in categories such as sliced bread, buns and toast. It also has a broad distribution network in the countries where it is present and one of the largest in the Americas. In 2020, for the fourth consecutive year, Grupo Bimbo was the only Mexican company recognized as one of the 135 most ethical companies in the world according to the World’s Most Ethical Companies in 2020, a list prepared by The Ethisphere Institute. Grupo Bimbo is listed in the Mexican Stock Exchange (BMV) as BIMBO. For more information about Grupo Bimbo, visit: www.grupobimbo.com. Look for us on Facebook: www.facebook.com/GrupoBimbo and Twitter: @Grupo_Bimbo.
About Guinness World Records
What is the fastest game bird in Europe? This was the question that inspired the founding of Guinness World Records back in 1955. Starting with a single book published from a room above a gym, GWR has grown to become a global multimedia brand, with offices in London, New York, Miami, Beijing, Tokyo, and Dubai. Today, we deliver world class content, not just through Books, but via TV shows, Social Media, and Live Events. Every year, our in-house consultancy helps thousands of brands, businesses and organizations to harness the power of record-breaking and deliver award-winning campaigns and business solutions – engaging audiences, creating captivating, shareable content and telling authentic stories that generate genuine media impact. To find out more about record-breaking for businesses, visit https://www.guinnessworldrecords.com/business-marketing-solutions/
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