Canada Bread

27/03/2020

Feeding Canada During The COVID-19 Pandemic Is Our Responsibility

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TORONTO, March 27, 2020 - These are unprecedented times.  Canadians are relying on Bimbo Canada to keep store shelves stocked with fresh bread and snacks to feed their families.  We take our commitment to feed Canadians very seriously. 

To keep that promise, it is essential for us to bake, distribute and deliver our bread and snacks across Canada during this crisis.  The dedication and commitment that our associates have shown so far has been outstanding as we adapt to this changing work environment.  In recognition of our associates flexibility, commitment and dedication to ensure the reliable availability of our products, we have temporarily enhanced compensation for associates working on the frontlines in our bakeries and distribution centres. 

Our top priority is the safety and well-being of our associates, customers, consumers, franchisees, distributors, and the communities that we live and work in.  We continue to follow Good Manufacturing Practices and have implemented many enhanced protocols in our facilities during this time to keep associates safe, including, daily health and wellness screenings for anyone entering our facilities, physical distancing, enhanced hygiene and sanitization measures.  We have also partnered with Maple, to provide associates free access to online doctor, virtual health and prescriptions from the comfort of their home.

We are also taking care of people in our community by donating more than 40,000 meals to Food Banks Canada to the COVID-19 Response Fund to help ensure that they can continue their critical work during this pandemic.  An unfortunate side-effect of the COVID-19 pandemic is that food banks across Canada are having a much harder time providing food to those in need. Dwindling stocks and a drastic decline in the number of volunteers are limiting food banks’ ability to respond to a growing need for support. To find out more about Food Banks Canada and their COVID-19 Response Food, visit  www.foodbankscanada.ca.

Bimbo Canada is focused on delivering high-quality products that our customers and loyal consumers have come to expect from us.  We encourage consumers to buy only what they need to ensure that our freshly baked goods are available to as many consumers as possible.  

Thank you for your continued confidence and partnership with Bimbo Canada. 

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